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Tips for contacting prospects online

When you have a story to share, reaching out to others online is sometimes the easiest way to do it. However, it’s important that you do so in a way that is going to be effective for your Classful page overall.

Email and social media messaging are amazing tools that can help you reach potential funders in your area and around the country. Here are some tips for engaging with prospects and how you can turn them into funders.

Funders want to feel special

This is something you should always keep in mind when emailing a potential funder. No one wants to feel like they are getting a mass email, so if you can, take time to sit down and craft each message separately.

If your prospect list is too long for this to be realistic, group your prospects into categories based on their demographics and interests, and email similar people at the same time. This way, you can appeal to their unique situation and make them feel like they are important.

Keep in touch

Even after someone has funded your teaching career, it’s still important to continue to make them feel special. You can do this by reaching out throughout the school year to update them on how everything is going.

You can send pictures and videos as well as stories to illustrate how their donation is actually helping you and your students. You should also make sure you thank your funders multiple times throughout the school year to let them know how important they are.

Use a positive, high-energy tone

Your tone throughout your page, pictures, messages and updates needs to reflect both urgency and optimism. Even if you are raising funds for something dire, you still need to stay positive. A tone that’s too dark can be off-putting and isn’t effective for starting a conversation.

Whether you decide to reach out to funders via email or social media, it’s important to make sure you are thoughtful in how you do it. Use these tips to craft the perfect email template, and then customize it for each of your unique prospects. With some persistence, you will quickly bring in new funders.