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Use Instagram to ignite your campaign

After you sign up for your Classful account and as you progress through the stages of setting up your profile, you will need to establish accounts on a number of different social media platforms.

In our experience, Instagram remains the best of the bunch for Classful engagement. The time and energy spent networking with influencers, friends, family and colleagues on this platform typically achieves the best results. We consider both Facebook and Instagram as two essential tools in any successful Classful outreach plan.

Follow these straightforward steps when rolling out your IG outreach plan to increase the reach and impact of your Classful efforts.

Use your URL

Leverage it’s power

The Instagram platform now supports the addition of URLs in the Instagram Stories of accounts. Use a URL that includes all of the necessary tracking capabilities and directs to your Classful profile. Setting up your URL in this manner allows you to seamlessly manage all of your traffic metrics at the same time.

Fortunately, there are a number of tools that can help to make the process easier and more effective, two of our favorites are:


You can coordinate all of your social media platforms and Classful profile URL to route to a single landing page. This tool will help you to spend less time on social media without sacrificing results.

Linkin by Later

This tool helps you create a landing page that mimics your IG profile to keep your fundraising name streamlined and effective. It also lets you create clickable links that route additional traffic to the site.


They may feel a bit passé, but there’s no denying the effectiveness of hashtags. Did you know that you are able to include a maximum of 30 hashtags on each post?

The more tags that you utilize, the better your results. Be sure that you choose hashtags that have strong relevance to your Classful profile and story. Take a look at the iOS app “Hashtag Expert for IG” which shares the hashtags that are currently the most popular based on usage statistics.

Make comments a priority

Respond immediately

The more attention and engagement that your Classful profile receives, the better. Whenever someone reaches out to you, whether via direct message or they comment on your profile or on an update, be sure to respond right away. One of the best aspects of Instagram is the high level of engagement, it is important to take advantage of any outreach that you receive.

Block out some time each day to craft and send your responses so that you don’t fall behind. During this time, you will also want to reach out to other similar profiles and interact with your peer set. This helps you to see what others are doing and to also share your story.

Realize the power of Instagram Stories

Update potential funders and followers

When you use the Instagram Stories feature you are able to include your Classful URL. This makes Stories a great place to provide your followers with daily, weekly or monthly updates. This option is a great way to build your profile through video, pictures, GIFs, and of course, hashtags.

You can also share your location and connect with others in your area. This is a superb way to increase your visibility within the IG community and add a layer of credibility.

Try Instagram Live

Interact with people in real time

One of the most effective ways to interact with potential funders is through Instagram Live. This is a great way to interact with people in real time and also receive valuable feedback about what angels of your campaign are most effective.

These conversations are an effective way to keep potential funders and your followers updated about your progress and how your Classful campaign is helping you to meet the needs of your classroom and students.

Your IG profile needs to be complete and have all the requisite details

Share your story

Find a balance between supplying the details your funders need and a strong narrative that tells your story. Show pictures and videos that introduce your campaign and explain your need. After your live Stories are completed, add them to your highlights so that followers can access them after they are completed. Ask a few of your colleagues for feedback on your profile to ensure that there aren’t any information gaps. Your story is the best way to build engagement and receive funding, so make sure that it effectively presents your need and ambitions.

There is no denying the positive impact that a robust Instagram profile and presence can have. This social media platform is a fantastic way to engage with your readers and potential funders and get your story out into the world!