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Track and field teams in high school and middle schools need to raise an ever-increasing amount of money to cover operation costs.

While some schools fund their track teams, the money allocated is never enough to cover all expenses.

Here’s where track fundraising comes in. With a reliable fundraising strategy, your track team can raise significant amounts fast. However, track fundraising isn’t a simple and straightforward process. There are many factors to consider, including costs and profit, and they require a lot of time, effort, and patience.

To help you get started with your track fundraiser, here are some tips, tricks, and ideas that ensure you succeed.

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Track fundraising tips

Asking people to part with their hard-earned cash to support your cause can be intimidating. They might ask “why,” and you may not have a great answer, leaving more money on the donor’s table. Fortunately, if you follow these five tips, you won’t have to sweat your fundraising ask.

1. Research your donors

If you want your supporters to donate to your cause, learn about their interests, hobbies, and needs. This way, you can create fundraising ideas around their individual profiles. For instance, if your donors participated in track while in school, organizing a relay track team fundraiser is your best shot at motivating them to donate.

When doing your research, answer the following questions:
  • Does your target audience have a history of giving?
  • Are they part of any other causes?
  • What do they care about?
  • Have they been involved in previous track fundraising efforts?

Thanks to the web, you have more access to donor information, allowing you to create individual profiles for your cause.

2. Be clear about your goal

Donors always support causes they care about because they understand the entity’s mission and values and have first-hand experience of its benefits. Therefore, make an effort to give your supporters more insight into your cause.

For example, what do you plan to accomplish, and how will you use the donations to attain your goal? Ensure the story is unique, emotional, and engaging so that your donors can connect with your cause on a personal level.

Alternatively, if you’re reaching out to repeat donors, show them how their previous donations were put to use. They’re more likely to give more when they see the benefits and milestones you’ve achieved.

3. Form a team

A team can raise money faster than an individual. So, ask individuals in your school or community to volunteer their time, money, and effort to support your track team. Ensure everyone knows what they’re supposed to do and when and encourage their participation in the fundraising itself to foster long-lasting relationships.

4. Follow up

It’s very common for people to put things off or forget because they live busy lives and juggle numerous responsibilities. So, don’t hesitate to send a polite reminder in the form of a follow-up phone call or email. However, avoid sending more than one or two reminders as it can come off as nagging and irritating.

5. Use online fundraising tools

When it comes to track fundraisers, online fundraising tools are a no-brainer. They’re not only easy and convenient to use but can also raise significant amounts within a short period, depending on the strategy you use.

An online tool can also help you manage your fundraising efforts and track your progress at any time. Some effective online fundraising tools include online donation pages and websites, where you can direct all your donors to visit and contribute.

Track fundraising ideas

The best track fundraising ideas are fun, creative, engaging, and they tell a unique story. They include relay meets, auctions, dinners, product sales, bake sales, restaurant nights, and thons. Depending on your budget, it’s always wise to choose a fundraising idea that generates high ROI to maximize your fundraising efforts. For example, product fundraisers and auctions can easily raise significant amounts as opposed to asking individuals to contribute their desired amount.

But, the latter can also raise significant amounts if you’ve built a personal connection with your supporters and shown how your cause can be beneficial to your students. Therefore, it all depends on your approach and strategy.

In today’s technological world, supporters prefer online fundraising ideas because they can contribute from anywhere, anytime. Whether it’s crowdfunding, peer-to-peer fundraisers, or email campaigns, it’s always a good idea to incorporate some form of a digital fundraiser into your fundraising efforts. This way, your track fundraiser goes on long after your event ends.

Unfortunately, with numerous online fundraising platforms to choose from, finding a reliable one can be tricky. Luckily, you don’t have to waste time finding the “perfect” fundraising platform, as Classful is happy to help.

Raising funds on Classful

Classful fundraising allows individuals in the local community to donate to teachers and schools they care about in a simple 3-step process. Basically, a supporter finds their preferred teacher/school, chooses an amount, and contributes.

To receive funding from supporters in your local community, sign up to create an account. You’ll start receiving funds immediately after a donor contributes, and you don’t have to reach your funding goal to withdraw. Also, you get the full amount as Classful charges a 0% platform fee on all donations.

Alternatively, you can let your school raise money on behalf of your track team. Simply start your search, find your school, and claim. You’ll need your school’s permission to claim.

Regardless of the method you use, you’re guaranteed to raise money for your track team and connect with other educators and parents. Whether you need funds for sports equipment or field trips, Classful ensures you get the funding you deserve.

Sign up today and start raising money to support your cause.